1954 Mercury Monterey Custom, Award Winner

  • Make: Mercury
  • Model: Monterey
  • Type: Coupe
  • Year: 1954
  • Mileage: 3,919
  • VIN: 54LA29396M
  • Color: Red
  • Engine size: 256 Cubic Inch V8
  • Number of cylinders: 8
  • Transmission: Automatic
  • Drive type: RWD
  • Interior color: White
  • Drive side: Left-hand drive
  • Vehicle Title: Clear
  • Location: Aliso Viejo, California, United States


What a beautiful Mercury Monterey, talk about your serious eye candy! It is rare that you get an opportunity to buy a custom 50s cruiser that is a no expense spared build and multiple show winner like this baby. This cool Merc was updated in 2011 into this gorgeous 60’s style custom by Jimmy Benitez at Coastal Auto Restoration & Performance. She has taken home plenty of hardware lately at notable car shows from 2012 to 2015 including the Grand National Show “Best in Class” in 2013 and has spent time on a TV show in 2017. Now it’s your turn to enjoy her as the owner is downsizing his life.

The paint on this beauty is breath taking and it is clear that the custom work was a no-expense approach that is evident everywhere including the trunk, the headliner and the engine. The body was also lowered and nosed and decked. The interior wasn’t overlooked in the restoration process either and sports a new headliner and classic “tuck and roll” leather upholstery. The engine is beautifully dressed and wiring is hidden in the fenders and firewall. The engine, theMerc-O-Matic three-speed automatic transmission are original. Front disc brakes were added for safety. Thunderbird wire wheels with Coker vintage-style whitewall tires add to the vintage look.
This car is amazing but even better is that she is all sorted our mechanically and is ready for cruise night or weekend shows for you to enjoy. All of her chrome and stainless have been re-done so you have nothing to do but to share the bling with others. If you have been looking for a really nice high quality custom than this awesome Merc is for you!
Custom work and equipment includes:
56 Packard taillights

Custom bubble skirts

Full custom interior

Full engine compartment finished

Full trunk compartment

Custom Dakota digital dash

Power front disc brakes

Electric wipers

Stock radio had full internal re-do / stereo / iPod

Nosed / decked / shaved / remote door poppers

Stock 256 ci engine and transmission

Frenched headlights / hood scoop

Custom shaved rear bumper with quad exhaust cut-outs

Fake spotlights

Twin frenched antenna’s (1 power)

Fresh high end paint buff/cut/color sand.

Rear air shocks to adjust stance

Bilstien shocks

T-bird front spokes / new Coker tires

Awards and Notoriety

2012 Long Beach Motorama 2ndplace

2012 All Mercury Show “Best in Class” and “Best of Show”

2013 Long Beach Motorama “Best Engine”

2013 George Barris Culver City Show “Best Merc” Award picked byGeorge Barris

2013 Dana Point Concours d Elegance 2nd Place

2013 Grand National Roadster Show “Best in Class”

2013 4 page feature in Rod & Custom Magazine

2014 4 page feature in Maximum Drive Magazine

2015 4 full pages in the Orange County Register

2017 Shown on TV show “Master of Sex”

Car is being sold "As Is" and has no warranty. Seller is motivated to sell and we do not need help with marketing, transporting, selling this vehicle so please do not reach out to us for these services. Car is also being sold locally.

For more information on this vehicle or to test drive it contact Dean at 714 402-5309